Innocent Beans

Innocent Beans is a new herbal coffee company based in Melbourne, Australia.

Through the use of broken and staggered lines, the branding creates the impression of a halo – a shining ring of light that surrounds the typography. The logo gives a strong visual impression of glowing radiance, health, and goodness – referencing the purity of ingredients used in Innocent Beans blends, and the health and lifestyle benefits that the product has to offer.

Role
Brand design
Packaging
Website design