Wedsites

Wedsites is a wedding planning platform for tech-savvy couples, offering a suite of digital wedding planning tools to help them manage their guest list, articulate their wedding vision, send out digital invites, and create a website for their special day.

I built out a visual language and identity system for the brand, applying it to various print and digital collateral, and developed an illustration style for use in the product itself.  To resonate with their largely female target audience, their brand aesthetic needed to be elegant, simple, modern, and romantic. 

Role
Branding
Illustration
Guideline creation