International Overdose Awareness Day (IOAD) is a global event held on August 31st each year and aims to raise awareness of overdose and reduce the stigma of a drug-related death.

The campaign creative for 2016 tackled the complex topic by acknowledging the grief felt by families and friends who are effected by overdose, and creating awareness and empathy in the broader community.

I was the lead designer on this project, and worked with the client from beginning to end of the process – from the initial briefing, to concepting the campaign logo and tagline, concept design, design development, and ultimately the final production of all print and digital assets.

My role
Identity design
Campaign design
Print and digital design

Work completed while at Bohn Studio