Bikehub
BikeHub is a navigation and mapping app for bike riders. It addresses some of the most common frustrations bike riders have which prevent them riding more often - the inconvenience, the difficulty of finding information about routes and parking, and the vulnerability that riders feel.
BikeHub allows users to customize their route based on their own personal priorities, and provides them with all the information they need to feel confident and comfortable on the road.
My role
Strategy & concept
Research
UI & UX Design
Branding